Vejii announced the launch of its Canadian marketplace. (Phil McLachlan - Capital News staff)

Vejii announced the launch of its Canadian marketplace. (Phil McLachlan - Capital News staff)

Kelowna-based vegan marketplace launches Canadian platform

Vejii’s goal is to make vegan products easier to access

A Kelowna-based online marketplace for vegan products has launched its Canadian site after seeing growth in the U.S.

Vejii first launched in the U.S. in November 2020, in time for an increase in demand for online services as people look to stay home to prevent COVID-19 exposure.

In a statement, Vejii said it has since been “scaling rapidly, growing both its customer base and an assortment of vegan products.”

“For our Canadian launch, we are beginning by offering a thoughtfully curated selection of plant-based meat, dairy and seafood products, based on our top selling products in the U.S.,” Vejii CEO Kory Zelickson said.

“We are committed to making plant-based food more accessible while also supporting plant-based producers, especially small businesses.”

Vejii is a multi-vendor platform where plant-based producers can find a place to sell their products to a wider audience. The platform spotlights plant-based startups in particular and gives them national exposure.

Zelickson said previously that Vejii’s goal is to provide a centralized shopping experience to make going vegan less intimidating and more accessible.

“Although there’s been a lot of growth and availability of plant-based products in supermarkets, the offerings still aren’t really there.”

“As somebody who is vegan and with a family with kids, I always end up having to go to two or three different grocery stores to get what we need for the week,” he said.

Since Vejii offers a one-stop-shop experience, Zelickson said this will help make grocery shopping easier for those who have plant-based diets.

A French version of Vejii’s Canadian website will launch in the next week.

For more information on Vejii’s offerings, visit the Canadian website.

READ: Kelowna-based online marketplace supports plant-based businesses


@twilamam
twila.amato@blackpress.ca

Like us on Facebook and follow us on Twitter.

Just Posted

File photo (Aaron Hemens/Capital News)
Overturned kayak in Mission Creek prompts police response

Kelowna RCMP is looking to speak with anyone who may know the individual associated with the kayak

A drug bust on Government Street in Duncan on Tuesday, March 30, led to a "substantial seizure" according to the North Cowichan/Duncan RCMP. (File photo)
Search continues for diver who went missing in Okanagan Lake

Search and rescue, RCMP underwater recovery team looking for diver missing since Saturday afternoon

Rutland Senior Secondary (Barry Gerding/Black Press)
UPDATE: List of Kelowna school COVID-19 exposures expands

School District 23 says two more schools have been exposed to the virus

A man and woman, both 33 and from Kelowna, were arrested on Postill Lake Forest Service Road in possession of two stolen vehicles Friday, May 14, 2021. (File photo)
Kelowna duo arrested with stolen vehicles after ‘brief’ bicycle getaway attempt

A man and a woman were arrested on a forest service road on numerous pending charges

The warm weather means time for a camping trip, or at least an excursion into nature. How much do you know about camps and camping-related facts? (John Arendt - Summerland Review)
QUIZ: Are you ready to go camping?

How many camp and camping-related questions can you answer?

Daily confirmed COVID-19 cases reported to B.C. public health, seven-day rolling average in white, to May 12, 2021. (B.C. Centre for Disease Control)
B.C. preparing ‘Restart 2.0’ from COVID-19 as June approaches

Daily infections fall below 500 Friday, down to 387 in hospital

Penticton city parks staff were busy this week using the beach grater to sift through sand, getting the shores ready for beach season. When it comes to beach clean up they are collecting run-off debris, pulling weeds and picking up litter. (Penticton photo)
Hottest day of the year, so far, in the South Okanagan

Penticton city park staff cleaned up the beaches getting ready for the season

KCR Migrant Support Worker, Javier, had an exciting day escorting his son Ian with him during ‘Take your Child to Work Day’!
KCR: Volunteering is being part of a whole

KCR Community Resources shares stories of its volunteers in a weekly column

Sicamous RCMP Sgt. Murray McNeil and Cpl. Wade Fisher present Cody Krabbendam of Ranchero with an award for bravery on July 22, 2020. (Contributed)
B.C. boy receives medal of bravery, scholarship for rescue of child at Shuswap beach

Last summer Cody Krabbendam jumped into the lake to save another boy from drowning

This is what the glowing boulders look like at night at 28 Huth Ave. (Submitted)
PHOTOS: Glowing boulders popping up in the Okanagan

Local landscaper Brandon Messier also brought the Lost statue to its new home

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Coldstream Fire Department is on-scene Sunday, May 16, battling a fire in a Matner Lane orchard just up the hill from the firehall on Aberdeen Road. (Jennifer Smith - Morning Star)
Okanagan fire crew tackles orchard blaze

Fire broke out just before 2 p.m. on Matner Lane, which is just up the hill from the Coldstream firehall on Aberdeen Road

Someone or something is vandalizing birdhouses built and erected along Salmon Arm’s Foreshore Trail, much to the chagrin of a Shuswap biologist who looks after the houses. All but one of 32 along the trail are occupied. (Facebook photo)
Ongoing birdhouse vandalism rocks Shuswap trail, groups

Eight more boxes were destroyed Saturday, May 15

Most Read