Fender chooses Kelowna’s Wentworth Music for new experience

Fender released a new shopping experience for guitar connoisseurs

Gone are the days of shopping for a new guitar in a dark music store; Fender has released a new retail experience.

Wentworth Music’s Kelowna location is one of two stores in Canada to partner with the famous guitar company.

“We understand the long term of what needs to happen and inspire musicians, and Fender has really hit the nail on the head,” said Dale Wentworth, founder and owner of Wentworth Music. “A lot of stores look look like a pawn shop. But this (display) is really bright.”

Wentworth Music has been family owned and operated for 50 years and has watched their competition fall from twelve stores to now one.

“It’s been a lot of hard work and there are a lot of family members that are involved in the business that put in unpaid hours.

Because we are family owned and operated I think that it shows a testament of putting in the effort and not just looking into the benefit,”Wentworth said.

“There will always be people that will want to have a guitar and aspire to be a guitar player, or they’ll hang it on the wall in their living room, it’s art for some people.”

RELATED: Randy Bachman discusses the future of guitars

Fender chose their long time partner in Kelowna to bring a luxury retail shopping experience to musical connoisseurs and novices.

The clean eye-level guitar racks are meant to be more welcoming to customers where they can easily pick up a guitar and try it out without the help of anyone to find the right fit.

“The reason for this program was when we went out into the retail industry there were lots (of guitars) on the walls but not on the floors. We want to maximize space and elevate the product,” said Jessica Hoyt Protheroe, director of retail marketing at Fender.

RELATED: JUNO president and Kelowna native Allan Reid receives award

Although it has been reported that guitar sales are dropping, from $1.5 million sold annually to just over $1 million annually by Geoff Edgers who covered the guitar industry for the Washington Post.

Fender says that they aren’t going anywhere, with a new app to make learning the guitar easy for those that want to learn.

Along with this new experience they say the guitar will always be relevant in a digitally obsessed world.

To report a typo, email:
newstips@kelownacapnews.com
.


@sydneyrmorton
sydney.morton@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

 

Nick and Dave Haggblad play the guitar at the Fender Concert event photo:Sydney Morton

Just Posted

Memorial plaques stolen from Kelowna cemetery

Four plaques were stolen from Lakeview Memorial Gardens earlier this week

Kelowna to host sustainable food industry summit

Kelowna will soon host a summit on how the food industry can reduce its climate impact

UBC Okanagan professor details local wildfire risks

Associate professor David Scott gives answers for the Okanagan’s wildfire season

Bike Skills Park in Kelowna is set to reopen

Cyclists can test the upgraded jumps on July 23

Kelowna Falcons swept in series finale

Kelowna battled back yet again but fall 11-8 to the Wenatchee AppleSox

Fashion Fridays: 5 casual summer dress styles

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

Bank of Canada lowers qualifying rate used in mortgage stress tests

Home sales softened last year after the federal government introduced new stress test rules for uninsured mortgages

Health: Living longer, a myth?

A new column to Black Press from CHIP HealthLine Solutions

Couple found dead along northern B.C. highway in double homicide

Woman from the U.S. and man from Australia found dead near Liard Hot Springs

B.C. man pleads guilty in snake venom death of toddler

Plea comes more than five years after the incident in North Vancouver

Trudeau says Ottawa open to proposals for B.C. refinery as gas prices soar

Prime minister says he knows B.C. residents are struggling and the federal government is open to ideas

Monster truck action hits Okanagan

Penticton Speedway hosting two nights of racing and monster truck action

Okanagan man says stem cell therapy changed his life

Darryl Brewer says he went from being immobile with chronic pain to leading an active lifestyle

Clock’s ticking to share how you feel about Daylight Saving Time in B.C.

Provincial public survey ends at 4 p.m. on Friday

Most Read