Director Carey Missler shows host Cam McQueen something on his phone during a filming session for their online show Beefed Up: Built Not Bought. - Contributed

Director Carey Missler shows host Cam McQueen something on his phone during a filming session for their online show Beefed Up: Built Not Bought. - Contributed

‘Beefing up’ vehicles part of new online show created by Kelowna men

Beefed Up: Built Not Bought launched its first episode in February

“What has been done to this thing?” is the reaction Carey Missler has after seeing his vehicle’s transformation during the latest episode of Beefed Up: Built Not Bought.

Directed by Missler and starring Cam McQueen, the Kelowna cousins started the online channel Beefed Up TV two years ago, posting videos on Facebook and cutting their first episode, which was posted in February and March, into 10-minute segments.

Taking an average vehicle and turning it into something ‘beefed up” is the aim of the show, echoing MTV’s Pimp My Ride. Most of the first episode has been shot in the Okanagan.

“Cam and I came up with the concept together because we had always been working on different projects for film that were through different companies or corporate things,” Missler said.

Not only a professional monster truck driver who performed never-before-seen tricks, McQueen is also an amazing speaker, Missler said.

While the first episode is only available through Beefed Up’s Facebook page, eventually the duo will upload episodes to YouTube and have been focused on building a following using social media.

“Before we just kind of went out and did it and really didn’t promote it that much, so for the next episode we’re really going to get some traction,” Missler said.

READ MORE: The ride of your dreams can be this easy

In the next few weeks, they plan to shoot another episode. The show is entirely produced with their own budgets, along with sponsors.

“We’d really like to turn it into a properly funded show and continue doing it in the future,” Missler said.

He said Pimp My Ride is a big inspiration for the show.

“It was just awesome, you’d always check out these guys coming in with their really low budget vehicle and Xzibit would come and pimp it out… I think that’s where I got the concept. With Cam, I think it was his ability to do these things. He’s really (creative) with vehicles as well. He’s always doing projects on his own, and he’s a world class monster truck driver with an extreme sports background.”

The next episode will include the beefing up of a boat and an old-school FJ45 Land Cruizer.

“We hope to do our last bit of filming in Las Vegas, with the grand unveiling of the land cruiser,” Missler said.

With his background in the film industry, and McQueen’s connections, they find people are willing to lend a hand to the project, and the show has allowed them to build relationships, as they recently worked on a Toyota commercial.

“That was just an amazing project, so good things have definitely come. We’ve worked on a lot of film projects specifically because of this,” Missler said.

Producing it himself, the show has help from Missler’s girlfriend Tabetha Kabel along with other partners.

Watch it for yourself by visiting https://www.facebook.com/beefeduptv/.

READ MORE: A commitment to cars and community

READ MORE: Canadians spend thousands on cars that sit idle 96% of the time: study

@carliberry_
carli.berry@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Calls for potential overdoses in B.C. spiked in 2020, especially in the Okanagan - Shuswap. Pictured above is a BCEHS re-enactment of paramedics attending an overdose. (BCHES photo)
UBCO program increases drug checking availability in Kelowna, Penticton, Vernon

January 2021 data shows of 95 opioid samples tested across Interior Health, 93 contained fentanyl

Person experiencing homelessness. (Black Press Media file photo)
Program preventing youth homelessness launches in Kelowna

Upstream Project’s goal is to help young people become more resilient

Youth from Vernon, Kelowna, Penticton and the Kootenays were able to dig into two evenings of online learning and connection through United Way Southern Interior B.C.’s <CODE>anagan program. (Submitted)<code> </code>
CODEanagan gives youth a chance to learn about technology

The youth, aged 12 to 21, built their own WordPress sites and developed blogging ideas

A rainbow shining on Kelowna General Hospital on May 12, 2020 International Nurses Day. (Steve Wensley - Prime Light Media)
New COVID cases trending down in Interior Health

24 new cases reported Thursday, Feb. 25, death at Kelowna General Hospital

The Combined Forces Special Enforcement Unit of British Columbia’s (CFSEU-BC) Uniform Gang Enforcement Team (UGET) has arrested a man who was on the run for nearly a decade. (File photo)
9-year search for international drug trafficking suspect ends with arrest at YVR

Khamla Wong, charged in 2012, taken into custody Feb. 24 by BC-CFSEU

Provincial health officer Dr. Bonnie Henry updates B.C.’s COVID-19 situation at the B.C. legislature. (B.C. government)
B.C. reports 10 additional deaths, 395 new COVID-19 cases

The majority of new coronavirus infections were in the Fraser Health region

A new survey has found that virtual visits are British Columbian’s preferred way to see the doctor amid the COVID-19 pandemic. (Unsplash)
Majority of British Columbians now prefer routine virtual doctor’s visits: study

More than 82% feel virtual health options reduce wait times, 64% think they lead to better health

Larch Place is the first building to be built in the BC Housing, Canadian Mental Health Association housing project at the corner of Third Street SW and Fifth Avenue SW. This view is from the Shuswap Street side where it sits behind the Graystone East building. (File photo)
Opening of doors at new housing development in Salmon Arm welcomed

BC Housing announces opening of 32 rental units, with 35 more expected in summer 2021

Cory Mills, Eric Blackmore and A.J. Jensen, all 20, drown in the Sooke River in February 2020. (Contributed photos)
Coroner confirms ‘puddle jumping’ in 2020 drowning deaths of 3 B.C. men

Cory Mills, Eric Blackmore and A.J. Jensen pulled into raging river driving through nearby flooding

Castlegar doctor Megan Taylor contracted COVID-19 in November. This photo was taken before the pandemic. Photo: Submitted
Kootenay doctor shares experience contracting COVID-19

Castlegar doctor shares her COVID experience

Vancouver International Women in Film Festival kicks off March 5.
Women in Film Festival features two B.C. filmmakers

The 16th annual festival kicks off March 5, 2021

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

The booklet roots present day activism in the history of racist policies, arguing the history must be acknowledged in order to change. (CCPA)
New resource dives into 150 years of racist policy in B.C.

Racist history must be acknowledged in order to change, authors say

Agatha Mary Clarissa Miller, before she knew she would change literature. Photo Wikipedia
And Then There Were None

What book knocked your booties off when you were young?

Most Read