Students use creativity to develop ads for Kelowna businesses

Grade 4 and 5 students at Aberdeen Hall Preparatory school are using the art design skills learned in class and applying them to creating ads for Kelowna companies. (Photo contributed)

Aberdeen Hall Preparatory students are getting hands-on experience in the advertising world.

Arts teacher Brent Sharpe’s Grade 4 and 5 students are designing ads for real companies around Kelowna.

“It gives students a practical or real-world method of the elements of exploring art,” Sharpe explained.

Now in its third year, the students are using elements they’ve learned in class like how to use lines, shapes and colour.

They come up with ads following guidelines laid out by the companies, he said.

Just under 100 students are designing ads for nine companies in the project.

“The idea that their artwork can get chosen and published and sent out to the community is an awesome experience,” Sharpe said.

The class also hones their researching skills by investigating each company.

RELATED: Students showcase science skills at annual fair

“These are actual ads, they learn about advertising, deadlines, fine print, there’s a lot of interesting topics they get to take on,” he said.

Some companies also don’t give outlines for the ads, so the students are able to explore their own ideas.

“But when they have criteria, it’s almost like a commissioned artist whose asked to design something specific so you get both sides of that art world,” Sharpe said.

“I’m always floored with their creativity.”

He said Jordans Interiors & Flooring has become a hit with the students, because of the colours and designs requested.

“Being our third year, we’re starting to see some patterns on the ones being picked,” he said.

His favourite part of the project has been seeing the students’ creativity, how they learn and blend different elements of other art classes they’ve learned over the years.

“At the end, we have some really good pieces of art,” he said.

@carliberry_
carli.berry@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Truck fire knocked down on Highway 97

The blaze has been knocked down by fire crews

More showings of controversial movie Unplanned scheduled in West Kelowna

One of the additional shows sold out in three minutes at the Landmark Xtreme

Private viewing for Elijah-lain Beauregard to be held in Penticton

Afterwards, there will be a celebration of life next to the Okanagan Lake,

Single vehicle roll over in West Kelowna sends one to hospital

One person sent to hospital with non life-threatening injuries

Rockets’ Thomson signs entry-level contract with Ottawa Senators

The defenceman was taken 19th overall by Ottawa in June’s NHL Entry Draft

UPDATE: special council meeting set for Wednesday, Basran in talks with province

Opponents of McCurdy house says she won’t ‘relinquish possession’ of more than 14,000 names

Diversity a Canadian strength, Trudeau says of Trump tweets at congresswomen

Trudeau avoided using Trump’s name when he was asked about the president’s Twitter comments

B.C. couple bring son home from Nigeria after long adoption delay

Kim and Clark Moran of Abbotsford spent almost a year waiting to finalize adoption of Ayo, 3

Garneau ‘disappointed’ in airlines’ move against new passenger bill of rights

New rules codified compensation for lost luggage, overbooked flights

Mercury tops out on top of the world: Alert in Nunavut warmer than Victoria

It’s the latest anomaly in what’s been a long, hot summer across the Arctic

PHOTOS: Okanagan MetalFest event rocks

Big crowds gather for popular two-day annual heavy metal music festival in tiny Armstrong

Canadian is detained in China on drug allegations: Chinese government

Detention of a Canadian in China comes as part a diplomatic dispute triggered by arrest of Huawei exec Meng Wanzhou

Too much time on social media can hurt teens’ mental health: study

Researchers conducted a four-year survey of more than 3,800 adolescents between Grades 7 and 11

Super League Triathlon in the Okanagan cancelled

It was confirmed Monday next month’s planned Super League Triathlon has been cancelled

Most Read