Students use creativity to develop ads for Kelowna businesses

Grade 4 and 5 students at Aberdeen Hall Preparatory school are using the art design skills learned in class and applying them to creating ads for Kelowna companies. (Photo contributed)

Aberdeen Hall Preparatory students are getting hands-on experience in the advertising world.

Arts teacher Brent Sharpe’s Grade 4 and 5 students are designing ads for real companies around Kelowna.

“It gives students a practical or real-world method of the elements of exploring art,” Sharpe explained.

Now in its third year, the students are using elements they’ve learned in class like how to use lines, shapes and colour.

They come up with ads following guidelines laid out by the companies, he said.

Just under 100 students are designing ads for nine companies in the project.

“The idea that their artwork can get chosen and published and sent out to the community is an awesome experience,” Sharpe said.

The class also hones their researching skills by investigating each company.

RELATED: Students showcase science skills at annual fair

“These are actual ads, they learn about advertising, deadlines, fine print, there’s a lot of interesting topics they get to take on,” he said.

Some companies also don’t give outlines for the ads, so the students are able to explore their own ideas.

“But when they have criteria, it’s almost like a commissioned artist whose asked to design something specific so you get both sides of that art world,” Sharpe said.

“I’m always floored with their creativity.”

He said Jordans Interiors & Flooring has become a hit with the students, because of the colours and designs requested.

“Being our third year, we’re starting to see some patterns on the ones being picked,” he said.

His favourite part of the project has been seeing the students’ creativity, how they learn and blend different elements of other art classes they’ve learned over the years.

“At the end, we have some really good pieces of art,” he said.


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

ChargerQuest expands its EV charging network into Kelowna

The new stations can be found at Manteo Beach Resort and the Eldorado Hotel

Kelowna resident warns North Glenmore community of active thieves in the area

Two thieves stole a pontoon boat from a residence on May 23

A second wave of COVID-19 is probable, if history tells us anything

B.C.’s top doctor says that what health officials have learned this round will guide response in future

Penticton Search and Rescue airlifts injured mountain biker near Naramata

The Penticton Fire Department initially took the call and attended to the injured biker.

LIVE: Procession to honour Snowbirds Capt. Jennifer Casey comes to Halifax

Snowbirds service member died in a crash in Kamloops one week ago

RCMP facing ‘systemic sustainability challenges’ due to provincial policing role

Provinces, territories and municipalities pay anywhere from 70 to 90 per cent of the cost of the RCMP’s services

One man dead after standoff with Chilliwack RCMP

The Independent Investigations Office of B.C. is investigating the RCMP’s role in the death

B.C. employers worry about safety, cash flow, second wave in COVID-19 restart

A survey found 75 per cent of businesses worry about attracting customers

Vancouver Foundation grants benefit Okanagan-Shuswap residents

Grants of up to $500 available for ideas that connect people socially or involve sharing skills

Ex-BC Greens leader Andrew Weaver says province came close to early election

Disagreement centred on the LNG Canada project in northern B.C.

Water quality advisory rescinded for Central Okanagan system

Turbidity levels improve enough to rescind advisory issued for Killiney Beach system May 11

Canada’s NHL teams offer options to season-ticket holders

Canadian teams are offering refunds, but also are pushing a number of incentives to let them keep the money

UPDATE: Two sent to hospital following Okanagan highway accident

Drivers in head-on collision air-lifted to hospital with serious but non-life-threatening injuries

Most Read